Expanding Your Palate

Expanding Your Palate was a cross-media narrative campaign where I was tasked with developing two distinct visual languages for the same project. The narrative I chose was learning about the importance of eating plant-based foods and how it not only affects our bodies but how it affects the world around us as well. I was allowed to have two different audiences and design freely for each. The first audience was parents who are interested in feeding their family plant-based foods and the second was kids from k-12.

Project Brief

Audience - Parents and k-12 youth

Goal - Develop a narrative campaign

Deliverables - Two distinct visual languages for the same campaign

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Brand Identity - Carloto and Joseph's Bakery

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Interactive Design - Blooming Yards