Newark City Parks Foundation

The Design Consortium (DC) is a student-faculty creative studio rooted in a collaboratively engaged design process. Within this framework, design faculty and students partner with community residents, organizations, educational institutions, and local activists to achieve a common goal. The traditional notion of designers “serving” clients is replaced by equal partners who can create an impact through their collaborative efforts. This inclusive design model acknowledges that each participant brings exceptional knowledge to the relationship, without which the work would not succeed. Design students work with faculty to understand their partners’ needs and challenges, develop appropriate strategies, and deliver and implement real design solutions and approaches.

Student Designers: Matheus G Cueva, Liam L Gunning, Estrellita G Matheu Roca, Nikolas A Mclean, Daniela Murillo-Cifuentes, David M Ostrovski, Mansi Patel, Jasmin M Perez, Kaviyan Ravindrakumar, Jean Weekes, Camilla M Zarzuela.

Faculty Lead: Rebecca Pauline Jampol

Project Brief

Audience - Newark City Parks Foundation & stakeholders

Goal - Creating a strong and visually cohesive brand identity

Deliverables - Brand Identity, Brand extensions